Stuff About Duct Tape

 Many brands these days have relied on consumer loyalty to build their image. This is done through brand perception and personality. I would invite you to come up with a brand that has a larger following based on obscure brand personality than Duct Tape. Duct Tape has become a consumer favorite for the fix all tool. Many people have used duct tape to do everything, and I mean absolutely everything, from tape their car back together, to making suits and wallets of tape.

 Mythbusters, a popular Discovery channel show that puts myths to the test has had several episodes with the goal of building obscure things using primarily Duct Tape. Over the years they have crafted a cannon, a working sale boat, a suspension bridge, and lifted a car using only 100 pieces of tape and a crane. Mythbusters even had a Cast Away episode where the only tool they had on the island was a pallet of Duct Tape. They used it for everything from creating shelters and water catching devises to making a canoe that they paddled around for hour in the ocean.

These episodes are very popular because people that are loyal to Duct Tape love seeing it confirmed as the fix all tool, and those that didn’t know this perception quickly adopted it. Duct Tape’s image of being strong and durable, and overall “the tool to fix everything” has really created a following of the brand, and a great product to test the limits on.